Introduction

It’s an empire that spans all over the world, but here in America it has an incredibly strong hold over the millions of people that depend on it as a source of energy to get things done when their body wouldn’t be normally able to do. This source of energy is coffee, and it’s a huge enterprise here in America and here at ASU is no different. ASU offers a variety of food and drinks, but offers an extensive variety of coffee shops. To accommodate the large diverse population there is a multitude of different options to accommodate anyone’s taste and preference. But there are things that make certain coffee shops better than others. Of all the criteria that could matter about a coffee shop there are four certain things that really matter when saying what coffee shop is better than one another. The first and arguably the most important criteria for any coffee place is how good or the taste of their coffee, coffee that is better than the competition will almost always be successful because so many people depend on it, even as the price of coffee has gone up substantially the coffee business hasn’t taken any hit from the price increase.   This again refers to the millions of people that depend on it because even though the price has gone up there is no equivalent to a quick cup of coffee to get you going in the morning and people will go out of their way to get something that’s quick and tastes great. The second criteria refers to the cost of the coffee it’s not as important as taste but when there is a variety of different coffee house’s price really does matter especially here at school the price of coffee for a college student means everything because most college students live on a budget so price can decide where everyone goes for their coffee. The next important thing a coffee house much has is Wi-Fi internet access while it’s not a big deal for the coffee houses on campus but for the coffee houses off campus having wireless internet is why a large portion of customers go to coffee houses so that they would be able to access the internet and drink coffee whenever they need more. Having wireless internet isn’t everything about a coffee place but in a world where technology rules having the convenience of being in a place where you can connect to the internet and drink coffee is very important in attracting a wide variety of customers.  The last factor for my criteria is the variety of options the coffee house has available for its customers, this is another very important factor because having a variety is what attracts a lot of people, because people want lots of options because people all prefer different things based on their own independent taste so having a extensive list of options is what can attract people with different and unique taste, and when all coffee companies sell pretty much the same thing having more options and flavors can be the difference between success and failure. These four factors cover the most important things that decide what coffee houses are better than others based on the whole experience of going into a coffee shop the taste reflects the work put into to having good fresh coffee every day, the cost reflects how much of the increased price of coffee beans the store puts on it customers, having wireless internet shows how much the coffee house cares about its customers convenience and lastly variety displays how the coffee shop will provide different options for each individual customer.   

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